What is a brochure today? How to make a brochure yourself?
It is impossible to imagine today's life withoutadvertising. This is the main part of the marketing system, without which no world-famous company could achieve sales and fame growth. To improve the competitiveness of its products in advertising today, any commodity producer needs, regardless of the scope of activity: from a small firm that pushes plastic utensils to giant concerns that produce airliners and motor ships. And if an enterprise needs publicity, the surest way to declare itself is to create a paper advertisement. This includes various leaflets, flyers, magazines, ads in the media. In this article we will talk about what a brochure is, how to create it independently at home.
A bit of history
For the first time such a non-periodical editionappeared about the XVIII century in France and was a small book without a thick binding. Due to the political situation that developed in those days, polygraphy developed by leaps and bounds, since it was then that there was a need for mass copies of propaganda literature that would attract the customer both in value and quality. And such a printing invention was a book with a volume of 6 to 48 pages, connected by means of clips, screw wires or special threads for weaving. The very word "brochure" in French means "sew", which, in principle, perfectly characterizes the appearance of the thematic edition.
What is a brochure these days? If at the time of its appearance the pamphlet was used exclusively for agitation, today this printing unit is used to a greater extent as an advertisement. However, during the political race before the elections, it is again used for the same purpose as the very first publications, namely, attracting the interest of the masses to this or that leader and idea. The same need to save has led to the fact that the brochure today can also be a textbook, price list with prices, scientific work or even an accounting report.
How to make a brochure
Before you begin to develop, you needdetermine the purpose for which this mini-book is created. After all, the design of this printing unit largely depends on its purpose. The brochure-proposal should be made so that at first sight the potential client could estimate all benefit of acquisition of the goods specified in advertising. Advertising polygraphy should correspond to corporate colors of the company. What does it mean? Each of us paid attention to the fact that in the banks and supermarkets are distributed advertising booklets, decorated in the same style as the premises of these institutions. This is not an accidental coincidence, because that is how visual memory is activated, thanks to which information is perceived faster and remembered better.
In addition to color design, it is also necessaryDetermine the brochure format and how to fix the pages. It is believed that the most accessible binding is clips or plastic brochures. However, the simplest version of this publication does not imply any fastenings. It is printed on A4 sheets and then folded 3 or 4 times with an accordion.
How to create a layout
What is a brochure is already clear, but how to do ither own? At home, it will be possible to create only the most primitive kind of brochure without stitched or stapled pages. But often in order to something to advertise, this is quite enough. So, work is in Word. When creating a new document in the proposed list of templates, you must select a brochure. Depending on the version of the program, several design options will be offered. Further it remains for small: just insert your own text, pictures and other pre-prepared elements, run the document to print. It is worth noting that here as nowhere will be useful the skill of working with pictures, in particular, with their placement relative to the text.
What is a brochure, everyone knows. And now many of those who have familiarized themselves with this article will be able to create their own advertising without resorting to the services of printing enterprises, which will significantly save the budget at the initial stage of business development.