Marketing tricks are also needed for everyday products
What motivates us in choosing such simple things,like deodorant, toilet paper, feminine hygiene products or shaving foam? Men can choose and on inspiration, being guided by the price or advice of acquaintances. With women it is more difficult, their choice is based on other criteria, sometimes the most controversial.
Manufacturers of this product need notonly to know all the needs, the details of the choice of its immediate clientele, but also to try to break out of a number of competitors who produce the same goods. You can achieve this in many ways.
Marketers have a wide range of offerson this account. Today, however, customer surveys are leading. At the same time this process takes place on the Internet in order to save time for both the entrepreneur and the client. Most often this study takes only 24 hours and gives stunning results.
For example, manufacturers of deodorantsposted a questionnaire for buyers on a special site. By the way, there are a lot of accommodation options: a certain site, a service, a personal page of the manufacturer or extremely popular social networks. The questionnaire listed several criteria by which the client chose his or her deodorant.
It turned out that most of the respondents did not care about the price, not the smell and not even the stability of the fragrance, but the composition of the deodorant. The requirements were as follows: do not spoil things and leave no traces on them.
Manufacturers listened to the opinion of consumers. This product was introduced to the market, received wide popularity and appreciation of the audience.
A year ago, a poll about the toiletpaper among men and women. It would seem that you can come up with - this is the most common product of everyday use and non-original goods. However, buyers were interested in this topic, the study was successful, and entrepreneurs received a new idea - paper and bushing should be convenient for flushing in the toilet.
Another survey was used by respondents fromRussia and the CIS. This time it was about the ideal shaving foam. The sample was made in the first case among men. The respondents voted that the foam should have a pleasant, resistant texture and, preferably, a kind of "aftertaste" - a chill on the cheeks.
And the beautiful half of humanity was questioned about the means of feminine hygiene. Here in the first place came such criteria as compactness, natural materials and hypoallergenic products.
Thus, the polls helped not only to know the preferences of buyers, but also to conduct preliminary testing before the products were released to the market. And this is a strong competitive advantage, you will agree.