Behavioral factors of website promotion
Behavioral factors - a set of actionsall visitors to a particular site. Such moments as the entrance of visitors to the site, their time of stay, the transitions to the proposed links, viewing pages or returning to the site are attributed to behavioral factors. When ranking sites, search engines are guided by behavioral factors, the analysis of which has become an important part of SEO optimization. Considering the fact that there are no such factors, ten search engines - both Yandex and Google always prefer to account for behavioral factors, forming a ranking algorithm. That is, sites that have good attendance, attract unique users, well-structured and user-friendly win competition from rivals, when other optimization requirements are met.
Attendance, detailed statistics anduse, as well as full-fledged unique content that makes the site attractive to users are closely related to behavioral factors. A similar algorithm is aimed at improving the quality of the site, its usefulness and competitiveness. Today, everyone understands that the promotion of the site, only through links, will be incomplete.
The time visitors use the site and the bounce rate are the two most important factors for search engines.
For example, specialized programs of services,that track the statistics of visits to the sites of Google Analytics and LiveInternet, the account of so-called bounce is considered very important. Failure means that, once hitting the site, clicking on the link, the user immediately closed the window, did not linger and for a second, did not become interested, and completely refused to view its contents. Reasons for refusing to view may include poor quality of the site, inconsistency of content with the request, lack of necessary information. Despite everything, there is an opinion that about 60% of failures affect the position of the site.
Work with behavioral factors - a new industryin Internet marketing, which includes social and psychological criteria for selecting an audience, monitoring the performance of competitors. The search engines are working on creating technologies that accurately reflect behavioral factors. For example: , except for the account of behavioral factors, is appliedMatrixnet technology, which determines the relevance of the site through manual user assessment. So, manipulation of optimizers put big barriers to search engines, and is supported , high-quality and successful Internet products.